Product Description

Project Overview

“The Lost Generation” highlights the disproportionate impact of climate change on children’s health, education and well-being through graphic design. This project aims to raise awareness, visualize the struggles of climate-affected children and inspire action to protect children’s rights.

Objectives

Primary Objectives

1. Raise awareness about climate change’s impact on children’s health, education and well-being.
2. Visualize the stories and struggles of climate-affected children.
3. Inspire action to protect children’s rights and mitigate climate change.

Secondary Objectives

1. Educate policymakers, educators, parents and youth organizations.
2. Encourage climate-resilient child development solutions.
3. Foster partnerships with climate and child rights organizations.

Target Audience

1. Policymakers
2. Educators
3. Parents
4. Youth organizations
5. General public

Graphic Design Components

1. Logo

Representing a child’s future threatened by climate change.

2. Posters

Series of 4:
1. Health impacts (air pollution, waterborne diseases)
2. Education disruptions (school closures, displacement)
3. Emotional toll (trauma, anxiety)
4. Call-to-action (protect children’s rights)

3. Infographics

1. Climate change statistics affecting children
2. Child rights violations due to climate change
3. Solutions for climate-resilient child development

4. Social Media Graphics

1. Shareable quotes
2. Climate change and child rights facts
3. Campaign hashtags (#TheLostGeneration #ClimateActionForChildren)

5. Visual Storytelling

1. Illustrations of climate-affected children’s stories
2. Photographic portraits with testimonials

Design Style

1. Minimalist, bold typography
2. Vibrant colors (orange, blue, green) to represent hope and urgency
3. Simple, powerful imagery

Software

1. Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
2. Sketch or Figma for UI/UX design

Timeline

1. Research and concept development: 3 days
2. Design creation: 7 days
3. Revisions and feedback: 2 days
4. Final delivery: 1 day

Deliverables

1. Logo design
2. Poster series (4)
3. Infographics (3)
4. Social media graphics (10)
5. Visual storytelling assets (5)

Budget

1. Design services: $2,000 – $3,000
2. Software and tools: $100 – $300
3. Total: $2,100 – $3,300